Each time we remember something, we are actually reconstructing it in our brains. We, very quickly, repaint the image of what happened while we are remembering it. The process behind remembering, is more like a game of telephone than it is like rewinding and replaying a VHS tape. Over time, the variants introduced with each repainting add up and lead to distorted memories.

Fun facts, but why does this matter to a business owner?
- When you rely on your memory of a conversation or location to create an estimate, is your memory accurate enough to ensure measurements are correct and items aren’t missed?
- When employees are forced to rely on memory in order to complete a task, even one they have done 100 times, corners may get cut, steps may get forgotten, and critical details may get missed.
- Is there a game of telephone going on between your estimator, your bookkeeper, and your customer and invoicing or progress billing isn’t as easy and/or automated as it could be?
The truth is, relying on memory causes more “oh crap” moments and stress for business owners, managers, and employees.
The solution to not relying on memory is to create comprehensive and specific checklists, procedures, and estimating tools so that every action of every employee is repeatable and trackable. The solution is simple but does require the one element that most people don’t have enough of – time.
The good news is that there are software companies out there – like Aspire – that have already created these for you.
The other good news is that there are people out there – like Two Twelve Advisors – that work with you to implement these tools efficiently and effectively.
Read more about how the proper checklists will help you sleep better at night, provide more support to your staff, and ensure work is getting done effectively on our blog. Or if you’d like to chat more about what a solution like this might do for your business, schedule a call by clicking the button below.
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